yeedi, a new robot vacuum brand under Ecovacs, officially entered the Taiwan market for the first time. Facing the challenge of zero brand awareness, we provided comprehensive marketing solutions from brand positioning and content strategy to execution, including ambassador selection, product shooting, and launch planning. To resonate with younger consumers, we implemented a fully digital communication strategy that established a trendy and relatable brand image. Upon launch, we collaborated with influencers and YouTubers to generate strong online buzz, while leveraging holiday campaigns to drive pre-orders. The first pre-order batch sold out ahead of schedule, with total social media video views exceeding 1 million.