BUILDING BRANDS
BUILDING BRANDS
THROUGH STORYTELLING
THROUGH STORYTELLING
Brand & Public Relations Strategist
Turning Brand Stories Into Lasting Market Impact
who am i
Highly analytical and strategic Integrated Marketing & PR professional with 8 years of experience blending international brand PR strategies with data-driven social media marketing. Core strength in applying PR-driven storytelling to digital content. Proven success in leading major projects for multiple multinational brands, including Brands', Disney, Uniqlo, BOSCH, and LG, consistently generating high market buzz and achieving significant business impact.
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Completed Projects
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Completed Projects
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Completed Projects
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Completed Projects
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Satisfied Clients
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Satisfied Clients
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Satisfied Clients
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Satisfied Clients
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Years of Experience
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Years of Experience
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Years of Experience
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Years of Experience
EXCPERIENCE
MY CAREER JOURNEY
Feb 2025 - Present
Ommi's Food & Catering
Sales And Marketing Supervisor
I managed the brand's overseas marketing, successfully launching it in the Australian market by driving social media growth (12% monthly engagement increase), executing integrated campaigns (seven-figure revenue per campaign), and building brand awareness through PR
Feb 2025 - Present
Ommi's Food & Catering
Sales And Marketing Supervisor
I managed the brand's overseas marketing, successfully launching it in the Australian market by driving social media growth (12% monthly engagement increase), executing integrated campaigns (seven-figure revenue per campaign), and building brand awareness through PR
Feb 2025 - Present
Ommi's Food & Catering
Sales And Marketing Supervisor
I managed the brand's overseas marketing, successfully launching it in the Australian market by driving social media growth (12% monthly engagement increase), executing integrated campaigns (seven-figure revenue per campaign), and building brand awareness through PR
Feb 2025 - Present
Ommi's Food & Catering
Sales And Marketing Supervisor
I managed the brand's overseas marketing, successfully launching it in the Australian market by driving social media growth (12% monthly engagement increase), executing integrated campaigns (seven-figure revenue per campaign), and building brand awareness through PR
Jan 2024 - Jul 2024
OldMel Travel Agency
Marketing Specialist
In this project, I achieved key growth in three areas: Community, gaining 3,000 followers from scratch in one month; Channels, expanding into 3-5 new sales channels for the brand; and Revenue, successfully driving 10% monthly sales growth
Jan 2024 - Jul 2024
OldMel Travel Agency
Marketing Specialist
In this project, I achieved key growth in three areas: Community, gaining 3,000 followers from scratch in one month; Channels, expanding into 3-5 new sales channels for the brand; and Revenue, successfully driving 10% monthly sales growth
Jan 2024 - Jul 2024
OldMel Travel Agency
Marketing Specialist
In this project, I achieved key growth in three areas: Community, gaining 3,000 followers from scratch in one month; Channels, expanding into 3-5 new sales channels for the brand; and Revenue, successfully driving 10% monthly sales growth
Jan 2024 - Jul 2024
OldMel Travel Agency
UI / UX Designer
In this project, I achieved key growth in three areas: Community, gaining 3,000 followers from scratch in one month; Channels, expanding into 3-5 new sales channels for the brand; and Revenue, successfully driving 10% monthly sales growth
Dec 2022 - Jan 2025
Pilot HAKUHODO
Assistant Manager
This role showcased my diverse capabilities: I secured annual contracts with international brands, planned large-scale channel events for 500+ partners, created high-buzz media events for new launches, and managed the market entry for overseas brands to achieve initial sales targets
Dec 2022 - Jan 2025
Pilot HAKUHODO
Assistant Manager
This role showcased my diverse capabilities: I secured annual contracts with international brands, planned large-scale channel events for 500+ partners, created high-buzz media events for new launches, and managed the market entry for overseas brands to achieve initial sales targets
Dec 2022 - Jan 2025
Pilot HAKUHODO
Assistant Manager
This role showcased my diverse capabilities: I secured annual contracts with international brands, planned large-scale channel events for 500+ partners, created high-buzz media events for new launches, and managed the market entry for overseas brands to achieve initial sales targets
Dec 2022 - Jan 2025
Pilot HAKUHODO
Assistant Manager
This role showcased my diverse capabilities: I secured annual contracts with international brands, planned large-scale channel events for 500+ partners, created high-buzz media events for new launches, and managed the market entry for overseas brands to achieve initial sales targets
Dec 2020 - Dec 2021
Pilot HAKUHODO
Supervisor
During this period, I demonstrated comprehensive leadership: externally, I successfully secured an annual contract with a major Japanese healthcare brand to expand our core business. Internally, I led my team to be recognized as the 'Best Team of the Year' for our outstanding performance
Dec 2020 - Dec 2021
Pilot HAKUHODO
Supervisor
During this period, I demonstrated comprehensive leadership: externally, I successfully secured an annual contract with a major Japanese healthcare brand to expand our core business. Internally, I led my team to be recognized as the 'Best Team of the Year' for our outstanding performance
Dec 2020 - Dec 2021
Pilot HAKUHODO
Supervisor
During this period, I demonstrated comprehensive leadership: externally, I successfully secured an annual contract with a major Japanese healthcare brand to expand our core business. Internally, I led my team to be recognized as the 'Best Team of the Year' for our outstanding performance
Dec 2020 - Dec 2021
Pilot HAKUHODO
Supervisor
During this period, I demonstrated comprehensive leadership: externally, I successfully secured an annual contract with a major Japanese healthcare brand to expand our core business. Internally, I led my team to be recognized as the 'Best Team of the Year' for our outstanding performance
Dec 2019 - Dec 2020
Pilot HAKUHODO
Senior account Executive
This experience established my capabilities as an independent project lead. In my first time as overall lead, I successfully executed the brand's annual press conference, while also planning campaigns that drove 20% product sales growth and managing an international trade show with over 10,000 attendees.
Dec 2019 - Dec 2020
Pilot HAKUHODO
Senior account Executive
This experience established my capabilities as an independent project lead. In my first time as overall lead, I successfully executed the brand's annual press conference, while also planning campaigns that drove 20% product sales growth and managing an international trade show with over 10,000 attendees.
Dec 2019 - Dec 2020
Pilot HAKUHODO
Senior account Executive
This experience established my capabilities as an independent project lead. In my first time as overall lead, I successfully executed the brand's annual press conference, while also planning campaigns that drove 20% product sales growth and managing an international trade show with over 10,000 attendees.
Dec 2019 - Dec 2020
Pilot HAKUHODO
Senior account Executive
This experience established my capabilities as an independent project lead. In my first time as overall lead, I successfully executed the brand's annual press conference, while also planning campaigns that drove 20% product sales growth and managing an international trade show with over 10,000 attendees.
Jun 2018 - Dec 2019
Pilot HAKUHODO
Account Executive
As the starting point of my career, I proved my capabilities within three months, quickly taking on independent project execution and serving as the group's PR contact. My most notable achievement was securing 50+ KOLs for a campaign with zero budget, generating critical market buzz for the brand
Jun 2018 - Dec 2019
Pilot HAKUHODO
Account Executive
As the starting point of my career, I proved my capabilities within three months, quickly taking on independent project execution and serving as the group's PR contact. My most notable achievement was securing 50+ KOLs for a campaign with zero budget, generating critical market buzz for the brand
Jun 2018 - Dec 2019
Pilot HAKUHODO
Account Executive
As the starting point of my career, I proved my capabilities within three months, quickly taking on independent project execution and serving as the group's PR contact. My most notable achievement was securing 50+ KOLs for a campaign with zero budget, generating critical market buzz for the brand
Jun 2018 - Dec 2019
Pilot HAKUHODO
Account Executive
As the starting point of my career, I proved my capabilities within three months, quickly taking on independent project execution and serving as the group's PR contact. My most notable achievement was securing 50+ KOLs for a campaign with zero budget, generating critical market buzz for the brand
Jun 2016 - Sep 2016
Habitat for Humanity Greater Boston
Intern
Assisted in developing marketing initiatives and conducting employee relations interviews for a non-profit organization.
Jun 2016 - Sep 2016
Habitat for Humanity Greater Boston
Intern
Assisted in developing marketing initiatives and conducting employee relations interviews for a non-profit organization.
Jun 2016 - Sep 2016
Habitat for Humanity Greater Boston
Intern
Assisted in developing marketing initiatives and conducting employee relations interviews for a non-profit organization.
Jun 2016 - Sep 2016
Habitat for Humanity Greater Boston
Intern
Assisted in developing marketing initiatives and conducting employee relations interviews for a non-profit organization.
Clients
Clients
Clients
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
THERMOS
UNIQLO
DISNEY
BRANDS
MI TW
BOSCH
DELL
LG
THERMOS
UNIQLO
DISNEY
BRANDS
MI TW
BOSCH
DELL
LG
Logo Ipsum
Logo Ipsum
Logo Ipsum
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Logo Ipsum
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