The Lunar New Year is one of the most competitive seasons for health supplement brands. In 2020, BRAND’S launched a new line of gift boxes featuring exclusive designs created in collaboration with a renowned art and cultural master, highlighting the concept of “Art Meets Wellness.” From packaging design and campaign photography to PR activation, we developed a fashion-inspired visual style that elevated the brand’s premium image. The campaign attracted 100+ media coverages across lifestyle, art, and fashion outlets, and reached 300+ social media mentions through celebrity and influencer gifting. By leveraging a “sold-out” buzz post-launch, BRAND’S achieved an impressive 17% sales growth, standing out as a category leader during the festive season.