During the Mid-Autumn Festival season, I led the social media marketing and pop-up store planning for Ommi’s Food. The campaign included short-form video production, influencer collaborations, and product unboxing promotions, combining online engagement with offline brand experiences. The campaign generated a 27K increase in video views, achieved a 15% sales growth through local Australian KOL collaborations, and drove nearly 500 user interactions. The brand’s follower count also grew by 2.4% within the month.