To celebrate Mickey’s 90th anniversary, Disney organized worldwide festivities. In Taiwan, The Walt Disney Company Taiwan collaborated with the Taipei City Government’s Department of Tourism to unveil the nation’s first-ever “Mickey-themed Train,” marking the launch of the anniversary campaign. During the pre-launch phase, our team implemented an intensive media and influencer strategy to maximize visibility and buzz. On the press day, nearly 50 KOLs attended voluntarily, generating over 200 social media posts and 191 media coverages, sparking tremendous public engagement and excitement nationwide.