To expand its product portfolio and modernize its brand image, BRAND’S launched a three-phase cross-industry collaboration campaign that integrated health supplements into consumers’ everyday lives. The brand partnered with a renowned Hong Kong-style restaurant, major retail chains, and innovative beverage brands to create a series of co-branded specialty drinks. Each collaboration featured distinct pricing and market strategies tailored to target audiences. All co-branded products sold out ahead of schedule, and an accompanying online giveaway attracted over 5,000 participants, significantly boosting product visibility and brand awareness.