In the post-pandemic period, BOSCH launched a full-range product upgrade campaign, highlighting smart home appliances with remote operation technology. To showcase the innovation, the event featured a unique “dual-venue” setup — one venue remotely controlling appliances that interacted live with the main press conference, demonstrating the seamless remote operation experience. Following the launch, a six-month dealer conference tour was held nationwide to strengthen local engagement and partner relations. The campaign generated 50+ media coverages, multiple in-depth feature stories, and engaged over 500 dealers, reinforcing BOSCH’s image as a leader in home technology innovation.